"GET ON THE MAP"

The first step we take is to gather information so that we can understand your business structure in relation to local SEO, current marketing plans and future plans. During this process, we will analyse your keywords and current google rankings. This process ensures that we will get ready for a local SEO campaign based on the findings.

During the auditing process, we perform the following checks to get an understanding of your current SEO efforts:

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• Technical Analysis: This is the first step we take where we perform an audit of your website using our state of the tools and they will pinpoint exactly the issues with your website and how to fix it. The audit will monitor important rankings such as mobile responsiveness of your website, website speed, ease of use, tracking and trends and other SEO aspects.
• Competitor Analysis: Before we begin any campaign, we will perform competitor analysis as this enables us to get an understanding of what they have in place and what we can implement to rank higher. This audit checks who are your main competitors? Why is that they are ranking higher than your business? What content they produce and how often they produce this content? We can also analyse how much they are spending on their marketing campaigns.
• Traffic Analysis: We will also analyse and perform an evaluation of your traffic, how many visitors on your site, has traffic been increasing or decreasing, devices the traffic is coming from, your traffic source destinations, how much visitors spend on your site and pages they click more,

After this thorough and comprehensive analysis of your business health, this will then lead us to the keyword/s you want to rank for. We will ask you the keyboards you want to target and then our team can make suggestions based on the keyword analysis we perform.

For new businesses, we will get your keywords and we will analyse and work on these. If you already had a website, it may be that you have been

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targeting wrong or difficult keyboards. It maybe time now to target easy keyboards to increase your local Google rankings.

In order to assist you rank higher, we utilise the following:

• Our keyword research tools: These tools will give us an understanding of what people in your local area are searching for. We will then tailor a list of suggested keyboards your business can target and this will place your keywords in line to what local clients are searching for in your niche.
• Competitor’s keywords: If your competitors are ranking higher than you, it therefore makes sense that you may also want to target the same keyboards they are targeting.

Light Digital Marketing will now get to work since we now understand your business and we have a plan for your local SEO efforts after engaging with you. We will begin implementing a number Local SEO strategies such as content creation, video production, optimising your local listings and white hat link building.

At Light Digital Marketing, we will focus on high impact strategies such as content creation, Google maps listings, and backlinks as these are known to result in higher rankings.

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Our focus is to increase Organic Traffic to minimise costs in the long run. The actions we implement will result in organic traffic to your website.

We also attend On-Page SEOand from the audit, we will then implement strategies and improve on issues that were highlighted by the audit reports on all the pages of your website.

We will also perform Off-Page SEO which includes local local Press releases and this can boost your sales.

We will provide an ongoing formal monthly report as to the effectiveness of our SEO efforts. We will determine what is working, what is not working and continue to update you as to the changes if any we will be implementing to our SEO plans. The following are the performance we measure throughout the process:

Keyword Analysis and movement tracking: We will continue to track the keywords you chose before the campaign and to monitor rankings in search engines.

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Google Analytics Tracking: We utilise data from Google Analytics, we monitor traffic identifying trends. Google analytics help us identify your site visitors demographics such as gender, age, income levels, time spent on site, location and search devices.

Social media marketing is a great way of amplifying your Local SEO campaign. According to MOZ local, 4% of Google's local ranking factors are attributed to Social signals and Citations. This may be a small percentage, however after a social media campaign, this results in brand awareness and helps drive traffic to your website hence amplifying your Local SEO efforts. Due to these increased searches in Google search engines, together with other SEO efforts, your business will begin to rank higher than your competitors.

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Light Digital Marketing will design social media posts using rich media to improve your supporters engagement. We will schedule the posts, and post on your social media so that you can focus on building your brand.